There are five main areas that Beriault Entertainment Marketing
focuses its efforts:
- Public Relations (on-site and editorial)
- Publicity (creating and managing the press)
- Promotions (traffic drivers for clients)
- Production Services (TV, Radio, Print, Online)
- Premieres, openings and annual events (general event services)
We are a full service entertainment marketing firm. Not only can we create an event, we will create the marketing materials, TV spots, radio commercials, print ads and collateral pieces. Our publicity campaigns are innovative and create conversion into ticket sales and attendees.
There is a science to shows and events, a way to maximize attendance, exposure and sales. Standard marketing philosophies do not work on shows and events, you have a limited time to maximize exposure, sell tickets and build awareness. Beriault Entertainment Marketing also specializes in re-building attendance, re-branding shows and launching programs that gain customer trust and credibility.
One of our core specialization is television news media coverage, to date we've generated more than 18,000 television news stories around the country and world.
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All of our processes begin with research and understanding the intended audience. The conversion of our message into sales, advertiser recognition, awareness or audience retention is the goal.
The commercial must be remembered, the television special will garner good share and the marketing campaign will hit home with the consumer. We never lose sight of the primary goal ? ticket sales and attendees. For our retail clients this means customers coming through the door. For our few corporate accounts - this translates into sales and awareness.
We primarily work with show producers and event planners to create entertainment marketing plans that drive in attendees, sell tickets and build awareness. After nearly 20 years in business we've helped sell more than 20 million tickets to events and shows around the country. Entertainment marketing is as much science as instinct. In the retail world - we understand that getting bodies in the door, clicks on the eCommerce site is the true measure of success.
Our experience in other markets includes, New York, Los Angeles, Denver, Dallas (TX), Indianapolis, Chicago and Seattle. Though we are based in Lake Oswego, Oregon, we have no difficulty creating and managing openings, events and conducting show marketing in most markets.
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